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Creating a Blog Content Engine

Recently, I had the honor of giving a presentation to some of the smartest people in social media. Hosted by the Social Media Association of Michigan, sponsored by Tech Town Detroit, I was asked to “cram everything I know about blogging into a one-hour presentation.”

Well, it’s pretty difficult to condense 12 years of experience into one hour. Knowing that these are savvy marketers, I thought presenting the tools and systems for keeping the content engine turning would be the most helpful since this can be a daunting task for even the most well-seasoned content marketers.

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Do You Really Need a Business Blog

Do You Really Need a Business Blog?

Do You Really Need a Business Blog

Any business can create a blog, and as you know, many, many of them do. But when the time comes to plan your own, you may be wondering whether you really need one at all. After all, you probably have a website, and you should be making your mark in social media. So how do you decide if you say “Hello World!” with a blog or just stick to your already traveled Internet terrain? Here are some questions to ask yourself when making this important decision.

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