As far as image-driven social sites go, Instagram has proven its value for sharing fresh, creative content. Far from being merely pretty, Instagram provides brands with the chance to engage markets visually, establish an emotional connection, and increase their followers. However, B2B brands often overlook Instagram, believing it’s better for fashion, news and travel companies.
Some of the other reasons B2B marketers often don’t even consider Instagram is because they don’t feel they have enough visual content. Christopher Penn has a great visual marketing exercise to make even those of us who feel we can’t think visually feel more compentent, and we’ve rounded up some of our best visual content tips on our blog.