Entries by Sylvia Anderson

Better Writing for Content Marketing

Small and mid-market business owners wear a lot of hats. Besides the day-to-day of running a business, you are often tasked with the (perceived) burden of writing content for your website, email communications, ads, social media, and more. “But, I’m not a writer!” I’ve heard that sentiment more times than I can count. Even if […]


How to Use Email to Get More Leads

In business, marketing experts caution against putting stock in a “magic bullet” solution or anything that sounds too good to be true. Well, at least if those experts are on the up-and-up.

But, there’s a bit of a secret weapon that you likely already have at your disposal: your email list.

[Don’t worry if you don’t… There are ways to build up your email database.]

Email marketing for lead generation is an extremely effective way to connect with your customers and potential customers. In fact, I’d argue it is the most effective way. That encompasses the amount of time, money, and resources you are required to input.