Twitter through some of us for a loop (pardon the pun) at the end of October, by announcing the closure of Vine, its 6-second video app. This is big news whether you loved and/or were involved with Vine or not. Twitter is now refocusing, and we can’t wait to see what that looks like. In the meantime, social media marketers who have made an investment in the app now need to take serious steps in another direction. If the Vine stars we knew, loved and laughed at can move on, then you can, too. This is a great time for you to revisit your social media strategy to make sure that you have a backup plan if you used Vine, and to make sure the rest of your channels are covered in case one of them bites the dust.
Any business can create a blog, and as you know, many, many of them do. But when the time comes to plan your own, you may be wondering whether you really need one at all. After all, you probably have a website, and you should be making your mark in social media. So how do you decide if you say “Hello World!” with a blog or just stick to your already traveled Internet terrain? Here are some questions to ask yourself when making this important decision.
Are your brand’s blog posts getting enough (or any) comments? Do you wonder if anyone is actually reading your posts? More than likely, your posts are getting read, but you might not be getting the amount of interaction you’d like. While Facebook likes and shares are great, blog comments are the highest expression of social media love. Of course, we’re not talking about the weird “Buy these awesome name-brand shoes!” comments, but even comments that may disagree with your point of view tell you that people are paying attention to your brand.
Blog comments also have a bit of a snowball effect. Once one or two people respond to your post, other people start to jump into the conversation too.