Your brand story is so much more than a collection of facts about your business. It’s even much more than how you feel about your company and what makes it tick. It’s a unique, complex combination of the facts about your brand blended with the emotions your brand stimulates in its customers. Essentially, it’s a human-to-human representation of your business. Fans are already posting to Instagram and Facebook, why not empower them and harness their user-generated content for brand marketing?
Co-Authored by Sharon Hurley Hall and Christina Strickland
So you thought guest blogging was dead? While Matt Cutts initially suggested that, he later clarified that he was talking about guest blogging for SEO link building. Guest blogging for reach and authority is alive and well, but you have to do it right. That means getting a professional to handle your guest blogging campaign.
In my last post I explained some of the insights analytics offers to help you improve your marketing campaigns. This time round, I’d like to look at two aspects of analytics in more detail: social and mobile analytics. Over the last couple of years, Google has enhanced these features significantly, so it’s worth seeing what you can learn. The reason this is important is because the more you know about how your customers are using mobile and social, the better you can target your marketing.