Editorial Calendar Continued: Creating a Facebook Calendar

As a further extension to my series on editorial calendars, let’s talk about Facebook.  If you’re running a Facebook brand/fan page, you’ll want to create an editorial calendar for that, too.

Facebook needs an editorial calendar too
Given how many friends people have, and how quickly status updates get pushed down on people’s home pages, Facebook recommends that brands post status updates at least twice per day in order to capture the greatest audience for your brand content.  That means creating (and posting) 10 to 14 updates per week (depending on if you include weekends – which Facebook recommends but most brands don’t do).  That’s a lot of content!

Read more