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CLIENT

You Be-Natural

MISSION

Bolster the brand presence in the natural hair care space and generate positive online buzz, encouraging product trial.

SOLUTION

Marketing Strategy; Content Marketing; Day-to-Day Community Management Including Content Curation and Distribution; Influencer Outreach; Twitter Parties; Specialized Sweepstakes

TESTIMONIALS

Here’s what they say:

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Crackerjack Marketing conducted a brand audit and history to determine what internal resources and assets were available for You Be-Natural, and also conducted a competitor audit to assess the competitive landscape in social media.

A step-by-step strategy was created for the brand, including brand voice development, content recommendations, and an influencer outreach program.

During the execution phase, Crackerjack Marketing did the following:

  • Developed a blog to help position You Be-Natural as an expert in natural hair care and drive traffic to the website
  • Created and implemented an influencer program, promoting positive reviews of the product
  • Conceptualized and executed monthly campaigns to drive awareness for the brand and grow their email list

RESULTS

Facebook

Fans: +597%
Engagement: +1,728%

Twitter

Followers: +842%
Engagement: +395%

Instagram

Followers: +195%
Engagement: +3,645%

Pinterest

Followers: +79%
Engagement: +148%

Email newsletter

Open rate: 25% higher than industry average
Click rate: 76% higher than industry average

You Be-Natural Blog

Contributed 25% of total site page views & unique visitors

HIGHLIGHTS

LET’S TALK

How can we help get your marketing unstuck? Get in touch so that we can learn about your business, and create custom solutions for your digital marketing efforts.

CONTACT US

About

Crackerjack Logo
1055 W. Bryn Mawr Suite F-196
Chicago, IL 60660

312-429-5588

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Resources

Editorial Calendar Template

Content Creation Worksheet

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