Crackerjack Marketing conducted a brand audit and history to determine what internal resources and assets were available for You Be-Natural, and also conducted a competitor audit to assess the competitive landscape in social media.

A step-by-step strategy was created for the brand, including brand voice development, content recommendations, and an influencer outreach program.

During the execution phase, Crackerjack Marketing did the following:

• Developed a blog to help position You Be-Natural as an expert in natural hair care and drive traffic to the website
• Created and implemented an influencer program, promoting positive reviews of the product
• Conceptualized and executed monthly campaigns to drive awareness for the brand and grow their email list