Bolster the brand presence in the natural hair care space and generate positive online buzz, encouraging product trial.
Marketing Strategy; Content Marketing; Day-to-Day Community Management Including Content Curation and Distribution; Influencer Outreach; Twitter Parties; Specialized Sweepstakes
Crackerjack Marketing conducted a brand audit and history to determine what internal resources and assets were available for You Be-Natural, and also conducted a competitor audit to assess the competitive landscape in social media.
A step-by-step strategy was created for the brand, including brand voice development, content recommendations, and an influencer outreach program.
During the execution phase, Crackerjack Marketing did the following:
Developed a blog to help position You Be-Natural as an expert in natural hair care and drive traffic to the website
Created and implemented an influencer program, promoting positive reviews of the product
Conceptualized and executed monthly campaigns to drive awareness for the brand and grow their email list
“I loved working with the Crackerjack Marketing team – they are very professional, creative and effective. We particularly liked the Facebook Fan growth they generated, as well as campaigns including CurlFriends and Natural Hair IQ.”