Fans: +597%
Engagement: +1,728%
CLIENT
You Be-Natural
MISSION
Bolster the brand presence in the natural hair care space and generate positive online buzz, encouraging product trial.
SOLUTION
Marketing Strategy; Content Marketing; Day-to-Day Community Management Including Content Curation and Distribution; Influencer Outreach; Twitter Parties; Specialized Sweepstakes
Crackerjack Marketing conducted a brand audit and history to determine what internal resources and assets were available for You Be-Natural, and also conducted a competitor audit to assess the competitive landscape in social media.
A step-by-step strategy was created for the brand, including brand voice development, content recommendations, and an influencer outreach program.
During the execution phase, Crackerjack Marketing did the following:
- Developed a blog to help position You Be-Natural as an expert in natural hair care and drive traffic to the website
- Created and implemented an influencer program, promoting positive reviews of the product
- Conceptualized and executed monthly campaigns to drive awareness for the brand and grow their email list
RESULTS
Followers: +842%
Engagement: +395%
Followers: +195%
Engagement: +3,645%
Followers: +79%
Engagement: +148%
Email newsletter
Open rate: 25% higher than industry average
Click rate: 76% higher than industry average
You Be-Natural Blog
Contributed 25% of total site page views & unique visitors
HIGHLIGHTS
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