Since 2006, Christina has found a happy blend of her love for timelines & productivity with her creative side, in management and consulting positions within the social media marketing industry. As the Project Operations Manager for Converseon, she worked with brands such as Johnson & Johnson, Miller Brewing Company and Bank of America. She has consulted with agencies including Kaplow PR and Company B, working on projects for Target, Nexxus, the Leukemia and Lymphoma Society, Puritan’s Pride, and others.
Through Crackerjack Marketing and the now dormant Social Media School, Christina has extensive experience in training managers and executives on best practices and practical social media management.
Her experience as a contributor for Metro Detroit Mommy and as the publisher of Modern Homeschool Family, she has a deep appreciation and understanding of the blogging community and continues to build deep relationships with social media influencers.
As Vice President of Crackerjack Marketing, Christina works closely with clients to develop and execute world-class social media strategies and creative influencer marketing programs. Her mantra is “measure, measure, measure!” because size really does matter – at least when it comes to growing her clients’ social media presences.
When not working in or teaching social media, she is an actively involved in fundraising for local charities and a member of several organizations supporting the development of professional women. You can connect with Christina on Twitter or LinkedIn.
Christina loves to drink coffee and hates to write in the third person. Luckily, she has a cup of coffee in her hand as she writes this.