To build an online community of evangelists for the Bedtime Math brand and programs.
Blog Ambassador Program; Day-to-Day Community Management including Content Curation and Distribution; Influencer Outreach; Twitter Parties; Specialized Sweepstakes
Crackerjack Marketing worked closely with the Bedtime Math team to develop the brand tone and content, including a new “Add It Up” blog for parents and caregivers, in partnership with bloggers influential in the parenting space. Our work included identification of influencers, development of post topics, and creating fresh content ideas, including printable activity guides, a career interview series, and math-in-the-news posts.
We also conceptualized and executed special campaigns including Twitter parties and sweepstakes.
Our efforts were united through the day-to-day management of all social platforms, resulting in increased organic growth and brand awareness.