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CLIENT

Bedtime Math

MISSION

To build an online community of evangelists for the Bedtime Math brand and programs.

SOLUTION

Blog Ambassador Program; Day-to-Day Community Management including Content Curation and Distribution; Influencer Outreach; Twitter Parties; Specialized Sweepstakes

Crackerjack Marketing worked closely with the Bedtime Math team to develop the brand tone and content, including a new “Add It Up” blog for parents and caregivers, in partnership with bloggers influential in the parenting space. Our work included identification of influencers, development of post topics, and creating fresh content ideas, including printable activity guides, a career interview series, and math-in-the-news posts.

We also conceptualized and executed special campaigns including Twitter parties and sweepstakes.

Our efforts were united through the day-to-day management of all social platforms, resulting in increased organic growth and brand awareness.

RESULTS

Facebook

Fans: +51%

Twitter

Followers: +253%

Google+

Followers: +624%

Pinterest

Followers: +956%

Blog Traffic

Total Page Views: 85,690
Total Unique Visitors: 73,908
Average Share of Site Traffic: 5.71%

Math-themed Twitter parties

368 Participants
28,892 Tweets
695,348 Reach
21,860,000 Timeline Deliveries

HIGHLIGHTS

LET’S TALK

How can we help get your marketing unstuck? Get in touch so that we can learn about your business, and create custom solutions for your digital marketing efforts.

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1055 W. Bryn Mawr Suite F-196
Chicago, IL 60660

312-429-5588

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