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CLIENT

Appinions, a B2B software startup

MISSION

Develop and execute a comprehensive marketing program, effectively acting as an in-house marketing team, to generate new leads for influencer marketing software startup.

SOLUTION

Marketing Strategy; Branding and Design; Website Development and Copywriting; Blog, White Paper and eBook Development; Trade Show Management; Digital Advertising Management; Social Media Management

Crackerjack Marketing was hired as the marketing arm of this software startup. Our initial charge was to re-launch the brand with a new logo and brand positioning, which we developed after customer and industry research. We relaunched their website with the new identity, and wrote all-new copy for the site.

Once the new brand was established, we provided soup-to-nuts management of their online and offline marketing efforts, including social media, content marketing, digital advertising, and trade shows. Our ongoing work also included assistance with sales decks and other marketing materials, and helping to establish a data journalism program to increase leads from qualified customers.

RESULTS

Site Traffic

Site visits: 54,000
New blog: 20% of traffic in year one
Organic search: 31% of total traffic

Leads

Leads from Crackerjack Marketing activities: 41%

Twitter

Followers: +600%
Engagement: +115%

Email Newsletter

List growth: +250%
Open rate: 25% higher than industry average

Awards

Named to top 50
influencer marketing blogs

HIGHLIGHTS

LET’S TALK

How can we help get your marketing unstuck? Get in touch so that we can learn about your business, and create custom solutions for your digital marketing efforts.

CONTACT US

About

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1055 W. Bryn Mawr Suite F-196
Chicago, IL 60660

312-429-5588

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Resources

Editorial Calendar Template

Content Creation Worksheet

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