Site visits: 54,000
New blog: 20% of traffic in year one
Organic search: 31% of total traffic
Appinions, a B2B software startup
Develop and execute a comprehensive marketing program, effectively acting as an in-house marketing team, to generate new leads for influencer marketing software startup.
Marketing Strategy; Branding and Design; Website Development and Copywriting; Blog, White Paper and eBook Development; Trade Show Management; Digital Advertising Management; Social Media Management
Crackerjack Marketing was hired as the marketing arm of this software startup. Our initial charge was to re-launch the brand with a new logo and brand positioning, which we developed after customer and industry research. We relaunched their website with the new identity, and wrote all-new copy for the site.
Once the new brand was established, we provided soup-to-nuts management of their online and offline marketing efforts, including social media, content marketing, digital advertising, and trade shows. Our ongoing work also included assistance with sales decks and other marketing materials, and helping to establish a data journalism program to increase leads from qualified customers.