MARKETING STRATEGY

Marketing Strategy at Crackerjack Marketing

We’ve been working in social media and content marketing since the beginning and we’ve seen lots of flashy new things come and go. That’s why we don’t chase the latest and greatest for our clients; we build smart strategies and programs for smart brands.

Our digital marketing strategy engagements typically fall into one of three modes:

  • Stand-alone Strategy: If you need a bit of a kick-start to help you and your team see the forest through the trees of the everyday in marketing, we’re here to help!  We’ll craft a go-forward plan that you can execute. Our written strategy plans are based on internal discovery with the client’s team and also look outwards to competitors and the overall industry/category marketing environment.
  • Outsourced Marketing: We can act as an outsourced marketing team for all or part of your marketing, online and offline. This is great for small and startup teams or teams in transition, particularly those who don’t have solid content marketing and social media resources in place.
  • Get Rolling Plan: We often start with complete marketing execution for clients, based on our initial strategy development, and then train and educate the team to allow them to take over the marketing functions over time. Transition time to get our clients doing most of their own day-to-day marketing is anywhere from three to 18 months, depending on client team size and resources.

We can, of course, happily customize a strategy project just for your company.

Other strategy services we provide include:

Connect With Us

Stephanie and her team created an awesome comprehensive content marketing plan which included a strategy to expand my message to four other diverse market segments.

Pepper Miler
Pepper MilerPresident, Hunter-Miller Group

STAY CONNECTED

Join hundreds of smart marketers who receive our weekly tips on social media, content, and influence marketing.

Case Study

On Our Blog

7 Tips for Success in Social Media

/
“Keep it simple” is good advice when it comes to most…

7 Tips for Creating Marketing Messages that Stick

/
  You try to create the most compelling marketing messages.…
Role of Images in Content Marketing
,

What Makes Visuals So Crucial to Content Marketing Success?

/
There’s no denying that visual content has taken over our…
,

Social Media Tools for Collaboration, Organization and Creation We Love (and Use!)

/
This post was co-authored by Christina Strickland, Cori Jacobs,…
A Lesson in Rebranding from Snapchat

A Lesson in Re-Branding from Snap (Snapchat)

/
Yes, you read the title right, Snapchat is now Snap. A change…
How to Use YouTube for Content Marketing

How to Use YouTube for Content Marketing

/
When you hear the phrase “content marketing,” chances…
The One Social Media Resolution You Need to Make This Year

The One Social Media Resolution You Need to Make This Year

/
It's that time of year again. If you're like many of us,…
Twitter Hacks for Content Marketing

8 Twitter Hacks for Better Content Marketing

/
Often, business owners try Facebook out as their first venture…
Influencer Tips to Make You the One All Brands Want to Hire

Honing Your Influence: Influencer Tips to Make You the One All Brands Want to Hire

/
Being an influencer wasn’t even a thing ten years ago. In…