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Create and manage a thought leadership and influencer marketing program for a Silicon Valley business-to-business tech company.
Marketing Strategy; Influencer Marketing; Blog Development and Management; Social Media Management; Social Listening
When Silver Peak Systems, which designs hardware and software, wanted to become the thought leader in the WAN Optimization space, Crackerjack Marketing stepped in. Over time they’ve shifted focus to SD-WAN; the blog and social media efforts enabled the company to establish credibility and compete against a new competitive set.
Over five years, we’ve helped identify and work with over a dozen industry thought leaders as contributors of Silver Peak content, as well as a number of internal contributors.
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