CLIENT

Silver Peak

MISSION

Create and manage a thought leadership and influencer marketing program for a Silicon Valley business-to-business tech company.

SOLUTION

Marketing Strategy; Influencer Marketing; Blog Development and Management; Social Media Management; Social Listening

When Silver Peak Systems, which designs hardware and software, wanted to become the thought leader in the WAN Optimization space, Crackerjack Marketing stepped in. Over time they’ve shifted focus to SD-WAN; the blog and social media efforts enabled the company to establish credibility and compete against a new competitive set.

Over five years, we’ve helped identify and work with over a dozen industry thought leaders as contributors of Silver Peak content, as well as a number of internal contributors.

Social Media

LinkedIn Followers: +447%
Twitter Followers: +200%
Video Views: +220%

Website & Blog

Blog traffic: +498%
Social & blog traffic to website: +35%

Twitter Advertising

Engagements: average 100,000 per year

LET’S TALK

How can we help get your marketing unstuck? Get in touch so that we can learn about your business, and create custom solutions for your digital marketing efforts.