Leukemia Lymphoma Society
To increase awareness for and participation in local “Light the Night” fundraising events.
Crackerjack Marketing worked together with agency partner, Company B, to create an influencer marketing campaign for a national not-for-profit. Elements of this campaign included sponsored blog posts and social media amplification.
To find the influencers best suited to this project, Crackerjack Marketing utilized our proprietary database of bloggers ,selected an initial list, and then further qualified potential influencers through a survey about their interest in and connections to leukemia and lymphoma. We narrowed down a selection to present to the client, and settled on 15 influencers for the campaign.
Crackerjack Marketing then negotiated and contracted with the influencers, providing them with key messages, assets, and timelines for the campaign. Our agency monitored all posts to ensure quality of writing and compliance with FTC guidelines for endorsements.
Overall 10% increase in event participation over the previous year.
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