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CLIENT

CITIZEN Watch US

MISSION

Increase visibility and in engagement in owned and earned media, particularly with women.

SOLUTION

Marketing Strategy; Content Marketing; Day-to-Day Community Management Including Content Curation and Distribution; Influencer Outreach; Twitter Parties; Specialized Sweepstakes

Together with the brand’s internal team, we revitalized their existing social media channels by creating meaningful content that would resonate with female consumers while still conveying the brand message.

Crackerjack Marketing also developed a fashion and lifestyle blog for the brand, enlisting influential bloggers as writers and promoters of the blog. Our management efforts also included:

  • Coordinating in-person influencer events
  • Creating and managing regular Twitter parties
  • Developing sweepstakes and thoughtful social media campaigns

Each of these elements combined to provide fan growth and greater engagement among fans.

RESULTS

Facebook

Fans: +9.5%
Engagement: +299%

Twitter

Followers: +101%
Engagement: +10,650%

Instagram

Followers: +580%
Engagement: +1,173%

Pinterest

Followers: +314%
Engagement: +670%

Our Twitter parties yielded the following results

Participants: 2,043
Tweets: 66,676

Our blog efforts produced the following

Posts published: 131
Total Page Views: 76,815
Total Time on Site: 2,347 hours

HIGHLIGHTS

LET’S TALK

How can we help get your marketing unstuck? Get in touch so that we can learn about your business, and create custom solutions for your digital marketing efforts.

CONTACT US

About

Crackerjack Logo
1055 W. Bryn Mawr Suite F-196
Chicago, IL 60660

312-429-5588

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Resources

Editorial Calendar Template

Content Creation Worksheet

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