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Increase visibility and in engagement in owned and earned media, particularly with women.
Marketing Strategy; Content Marketing; Day-to-Day Community Management Including Content Curation and Distribution; Influencer Outreach; Twitter Parties; Specialized Sweepstakes
Together with the brand’s internal team, we revitalized their existing social media channels by creating meaningful content that would resonate with female consumers while still conveying the brand message.
Crackerjack Marketing also developed a fashion and lifestyle blog for the brand, enlisting influential bloggers as writers and promoters of the blog. Our management efforts also included:
- Coordinating in-person influencer events
- Creating and managing regular Twitter parties
- Developing sweepstakes and thoughtful social media campaigns
Each of these elements combined to provide fan growth and greater engagement among fans.
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