Fans: +9.5%
Engagement: +299%
CLIENT
CITIZEN Watch US
MISSION
Increase visibility and in engagement in owned and earned media, particularly with women.
SOLUTION
Marketing Strategy; Content Marketing; Day-to-Day Community Management Including Content Curation and Distribution; Influencer Outreach; Twitter Parties; Specialized Sweepstakes
Together with the brand’s internal team, we revitalized their existing social media channels by creating meaningful content that would resonate with female consumers while still conveying the brand message.
Crackerjack Marketing also developed a fashion and lifestyle blog for the brand, enlisting influential bloggers as writers and promoters of the blog. Our management efforts also included:
- Coordinating in-person influencer events
- Creating and managing regular Twitter parties
- Developing sweepstakes and thoughtful social media campaigns
Each of these elements combined to provide fan growth and greater engagement among fans.
RESULTS
Followers: +101%
Engagement: +10,650%
Followers: +580%
Engagement: +1,173%
Followers: +314%
Engagement: +670%
Our Twitter parties yielded the following results
Participants: 2,043
Tweets: 66,676
Our blog efforts produced the following
Posts published: 131
Total Page Views: 76,815
Total Time on Site: 2,347 hours
HIGHLIGHTS
LET’S TALK
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