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How to Better Understand and Connect with Customers in a Digital World

How to Better Understand and Connect with Customers in a Digital World

“How to Better Understand and Connect with Customers in a Digital World” is co-authored by Sharon Hurley Hall and Christina Strickland”

With the majority of adult Internet users spending time on social media sites, it’s no surprise that social media is such an important way to get your audience’s attention and connect with those in need of your products and services. But if there is one thing many businesses have learned the hard way, it’s that talking at your audience simply doesn’t work. That sort of strategy (or lack thereof) results in your message becoming a part of the online background noise.

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Will Your Customers Be Wearing Your Website?

Will Your Customers Be Wearing Your Website?

The Mobile Market Shift – Are You Ready?

Will your customers be wearing your website soon? The chances are that they will be. If you pay attention to technology news, you know that wearable computing (it’s exactly what it sounds like: computing devices that you wear) is set to make the mobile market even more mobile.

The most common devices are smart watches. These started by allowing you to manage smartphone functions from a device worn on the wrist. But some of the latest ones fly solo, so you don’t need a smartphone to use them. (Check out the Samsung Gear S for an example.) That’s the revolutionary part, and it’s why if you’re not ready for mobile market changes, it’s time to think seriously about what that means for your website and marketing. Google Glass may be wearable, but something that’s just like the watch you wear already, but better, is likely to be more popular.

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