Entries by Christina Strickland

The Difference Between a Blog and a Website in Your Marketing Strategy

“The Difference Between a Blog and a Website in Your Marketing Strategy” was co-authored by Stephanie Schwab and Christina Strickland. A business with no blog or website is left open to the possibility of false representation. Of course, current or prospective clients can Google you, and chances are they will find something about you online. […]

Creating a Blog Content Engine

Recently, I had the honor of giving a presentation to some of the smartest people in social media. Hosted by the Social Media Association of Michigan, sponsored by Tech Town Detroit, I was asked to “cram everything I know about blogging into a one-hour presentation.” Well, it’s pretty difficult to condense 12 years of experience […]

7 Tips for Success in Social Media

“Keep it simple” is good advice when it comes to most things business related, and that includes social media. Why, you ask? Well, the fact of the matter is that some of the simplest things can influence your success with social media. However, it’s also the simple things that many business people overlook or forget […]

Social Media Tools for Collaboration, Organization and Creation We Love (and Use!)

This post was co-authored by Christina Strickland, Cori Jacobs, and Lesley Lloyd.   If you’ve attended any of our social media training sessions, you’ve heard us compare growing social media presences to building a house before. We’ve talked about how you need to build a solid foundation and then the right layers on top of that. Because construction […]

How to Use YouTube for Content Marketing

When you hear the phrase “content marketing,” chances are written text comes immediately to mind. However, blog posts and articles aren’t the only types of content you can use for content marketing. You can also create, publish and share your content in video format. YouTube provides a fairly easy-to-negotiate and definitely well-known platform for doing […]

8 Twitter Hacks for Better Content Marketing

Often, business owners try Facebook out as their first venture into social media marketing. They know they need to have a Twitter presence too (because their audience is there), but they often drag their feet, finding Twitter intimidating or believing it’s complicated. The truth is Twitter is no harder to use than Facebook; it’s simply different. But no worries; we […]

21 Secrets to Getting More Blog Comments

Are your brand’s blog posts getting enough (or any) comments?  Do you wonder if anyone is actually reading your posts? More than likely, your posts are getting read, but you might not be getting the amount of interaction you’d like. While Facebook likes and shares are great, blog comments are the highest expression of social […]

How to Provide Great Customer Service Using Facebook

Social media sites have become more than just platforms for marketing and advertising. They’re also important channels for soliciting and receiving customer service—all in the public eye. In fact, a recent study showed that nearly half of American consumers use social media to ask questions or to talk about their experiences (good and bad). What […]

Twitter Strategy

“4 Steps to a Better Twitter Strategy” is co-authored by Stephanie Schwab and Christina Strickland. With over 106 million users sending more than a total of 140 million updates per day; you can see why we think Twitter is an essential platform for your business. We’ve written about Twitter a lot, everything from finding people […]

How to Find People to Follow on Twitter

“How to Find People to Follow on Twitter” was co-authored by Stephanie Schwab and Christina Strickland You know the influence of Twitter. It is, after all, a powerful and engaging social media platform. But, if you’re not following anyone and no one’s following you, it’s neither powerful nor engaging. You need followers (beyond your family and […]

10 Common Content Marketing Mistakes

10 Common Content Marketing Mistakes was co-authored by Sharon Hurley Hall and Christina Strickland. Promoting your business with content is an excellent strategy for raising awareness of your brand and getting your customers’ attention. But some businesses don’t get the benefits they should, because of easily avoidable errors. Here are some common content marketing mistakes […]

10 Ways to Increase Blog Traffic

Co-Authored by Sharon Hurley Hall and Christina Strickland Creating blog content is one of the best investments you can make in promoting your business. The stats are clear: Brands that create 15 new posts monthly average 1200 new leads each month. Blogs increase the number of pages in the search engine index by 437%. You’ll […]

5 Tips for Brands Using Periscope

Getting acquainted with Periscope and learning what it does was an important first step. Now, however, you have to figure out how to use this innovative new social media tool for your brand. Don’t worry. We have you covered with five tips brands can use to make the most of Periscope: 1. Promote Promote your […]

5 Reasons Your Brand Should Be on Periscope

No brand can afford to rest on its laurels, thinking last year’s, last week’s or yesterday’s marketing is enough to keep its audience interested and engaged. You have to continually market, finding new ways to gain exposure and get the right people paying attention. One exciting new way to do that is with Periscope. What […]

Instagram Content Ideas for Brands

Visual content is king, and Instagram is its court. More than any other social media platform, Instagram provides your audience with a way to visually connect with your brand, taking a virtual look inside your business. Of course, any social media platform is only as good as the content you post on it. To put […]

Negative Comments About Your Brand? Make Them Work for You

It’s never pleasant to receive negative comments and reviews. You work hard to deliver your very best products and services, and bad feedback stings. However, every business receives negative feedback from time to time. It’s how you handle it that sets you apart and keeps your customers coming back to you despite one less-than-stellar experience. […]

Social Media: The KonMari Way

The KonMari Method is taking closets everywhere by storm. If you haven’t heard of it yet, it’s a system of decluttering that focuses on keeping only the items that spark joy in your life. And though the book that reveals the system, The Life-Changing Magic Of Tidying Up by Marie Kondo, is all about organizing […]

The Essential Guide to Guest Blogging

Co-Authored by Sharon Hurley Hall and Christina Strickland So you thought guest blogging was dead? While Matt Cutts initially suggested that, he later clarified that he was talking about guest blogging for SEO link building. Guest blogging for reach and authority is alive and well, but you have to do it right. That means getting […]

Social Media Management Checklist

So you’ve signed up for a bunch of social media accounts? Now, you can sit back and bask in your accomplishments, right? Wrong. So, so wrong. Signing up for social media accounts is only a small part of the battle. You need more than just a presence on well-known social media networks. You have to […]

5 Ways to Use Google Analytics

You’ve probably heard plenty about the importance of tracking and monitoring in your online business. And while there are many tools designed to help you collect and analyze data about your online audience, Google Analytics is one of the most well-known. Here are 5 ways you can use it in your business: 1. Get Juicy […]

Relationship Building Via Social Media

We know what you’re thinking: platforms like Facebook and Twitter are perfect for generating leads. And yes, you can use social media for lead generation. But if you focus on that alone, you really don’t get the gist of how this thing works. The be-all and end-all of social media for business is, wait for […]

Social Search: What the Heck Is It?

With so many social terms whizzing by, it’s easy to forget if you’re coming or going. Maybe you finally have terms like engagement, consumer advocate, and ROI figured out. Well, now we want to toss another one your way — social search. Don’t worry, though. We have no plans to leave you twisting in the […]

How to Annoy Your Fans on Social Media

As in the brick-and-mortar world, it is surprisingly easy to develop social media bad habits. You know how you start out eating ice cream at midnight just a couple of nights per week? Then, before you know it, you’re eating a bowl of the good stuff every night before bed, and packing on the pounds. […]

What Top Brands Can Teach Us About Social Media

Social media has changed the way brands reach customers. It has redefined interacting and sharing, provided new ways to use content to promote products and services, and made engagement easier. If that’s not enough, it’s also amplified the voice of the customers. Here’s what three top brands can teach us about social media and viral […]

Are You Committing These Social Media Sins?

Facebook, Twitter, Instagram and other social media platforms are part of our daily lives. They serve as highly effective strategies for marketers and as social mirrors and megaphones for individuals. How interactive are you? How well do you know your favorite platform? Are you a social media sinner or saint? There are seven fatal sins […]

The Pros and Cons of Social Media Contests and Promotions

Social media contests are win-win opportunities for consumers and brands. Consumers enjoy the opportunity to win something–a gift certificate, a vacation, a t-shirt, a book, or a lamp. Who doesn’t love free stuff? And brands have the opportunity to grow their fan bases, build awareness, and engage with their target audiences. Here’s how contests can benefit […]

What Is a Digital Footprint?

Perhaps you’ve heard the phrase “digital footprint” and wondered just what it meant. Essentially, it’s a trail of data created by your presence in the digital world. It includes the presence you create with your website and blog, of course, but encompasses so much more than that. It’s the measure of all that you do […]

5 Keyword Tips for Pinterest

Have a good handle on creating attractive, shareable pins and pinboards? Want to give your pins a boost and ensure that the right people find them? Here are 5 tips for using keywords to draw more attention to your pins and pinboards: Use keywords to describe your pins. When Pinterest users search for pins, you […]

6 Tips for Video Marketing Success

Interested in video marketing, and wondering where to start? Don’t let this valuable tool intimidate you. Here are 6 tips you can use to get started and succeed with video marketing. Be Interesting: The mere fact that you’ve created a marketing video won’t capture your audience’s attention. There are many other video marketers out there […]

How to Use Keywords on Your Website

If you’ve been building a website or reading up on search engine optimization, it’s like you’ve come across the term “keyword” in your reading. Keywords are an important part of your website’s success. Strategic (and appropriate!) use can make a big difference in your organic search traffic. Before we delve into how to use keywords […]

Social Media and SEO Rankings

In the past, backlinks were a top focus for boosting SEO rankings. Your position in the search engines was highly dependent on the quality of your backlinks. Today, social media signals are critical to SEO rankings. In fact, according to a Searchmetrics study, 7 out of the top 8 factors that influence SEO ranking are […]

Getting Started With YouTube for Marketing

YouTube can be an effective platform for promoting your products and services in a creative way. Many people find watching a creative video much more interesting than reading simple text on a page. But success with YouTube marketing requires a solid plan. Start by answering the following questions: Is your business right for marketing on […]

Increasing Your Likability Via Social Media

While many use social media for marketing, it also has the potential to help in other ways. One of the most important is improving likability. Though likability is a simple thing, it can have a huge influence on sales. People want to do business with companies with good reputations, and taking that one step further, […]

A Guide to Successful Pinterest Promotions

Co-Authored by Stephanie Schwab and Christina Strickland Planning a social media contest? Pinterest tops the list of the best platforms on which to run contests and promotions. Why? It’s pretty laid-back on the rules and easy to use, offering loads of room for creativity. Ready to get started? Here are some tips for making your […]

Social Media Spring Cleaning

                      Spring is fast approaching, and you may have plans for spring cleaning in mind. Don’t limit the spring cleanup, clear out, and reorganize to your home, however. A brand-new season is a good time to make a fresh start with your social media accounts […]

Is Cold Calling Obsolete?

  With so much discussion of online sales tools and social media, it may seem that cold calling is a thing of the past. Many might say good riddance, as they dreaded making cold calls anyway. Before you strike it from memory completely, however, consider the point of a cold call, which is to make […]

Common Questions about Blogging for Brands

Co-authored by Stephanie Schwab and Christina Strickland Your brand blog should be the cornerstone of your content marketing efforts. Yes, Facebook, Twitter and the rest are essential too but they shouldn’t be your only home on the web. It’s what both practice and teach here at Crackerjack Marketing. (You can read more about why here.) […]

Using Social Media for Customer Service

Social media is a viable avenue for providing customer service to your customers. As more and more consumers embrace social media for personal use, they are also reaching out to companies this way. Some brands listen and respond better than others, and these are the brands that enjoy increased customer satisfaction and loyalty. In most […]

How to Use LinkedIn to Get New Clients

  LinkedIn groups provide a good way to find new clients for your business. Remember that networking goes a long way toward getting your name out there, generating interest in you and your services, and building the kind of relationships that lead to prospect inquiries, referrals, and eventually, sales. You can get started along the […]

3 Social Media Mistakes to Avoid

You’ve probably heard your share of amazing social media success stories. But when you consider your own results, you might wonder why you’re not enjoying a fraction of the same traffic, attention, leads, and sales. The answer is often one or all of the three social media mistakes listed below: Spreading Yourself Too Thin There […]

10 Ways Businesses Can Use Twitter

Wondering if Twitter can help your business? The answer is a resounding, “Yes!” Read on for 10 ways you can use Twitter for your small business: 1. Build Brand Awareness One of the top benefits of using Twitter for business is that it helps build brand awareness. With Twitter, you can share information about your […]

How Can Facebook Benefit My Business?

Facebook has become a household name, and just about everyone seems to have a Facebook account or at least some interest in logging on. If you’ve hesitated to use Facebook for business, now is a great time to jump in. There are many benefits to creating a Facebook page for your business. Here’s just a […]

5 Practical Lead Generation Tips

Looking for more (and better) leads for your business? Hoping to turn more of your leads into actual sales? Generating leads and converting them into sales is a tough, ongoing process, no matter what type of business you’re involved in. Here are 5 tips for more effective lead generation and conversion: 1.Take a combination approach […]

How to Get More Referrals

  As a small business owner, referrals should be part of your game plan. Unlike other ways you can get business, referrals don’t cost you anything, except a little effort. And even better than that, people who are referred to you are ready to trust your expertise and buy your products and services. Since people […]

How to Hire and Work With a Ghost Writer

A ghostwriter provides written content without requiring a byline or taking credit for the work. When you need written content, a ghostwriter can help you with everything from tweets and blog posts to articles and full-length books. But how do you know if you should hire a ghostwriter? Here are some hints to help you […]

How Often Should I Tweet?

With over 106 million users sending more than a total of 140 million updates per day; you can see why we think Twitter is an essential platform for your small business. We’ve written about Twitter a lot, everything from finding people to follow, finding content to share and how to organize your Twitter stream to […]

What Social Media Can NOT Do

Social media can do many things for your small business. It can help you generate qualified leads, reduce marketing expenses, increase search engine ranking and build brand advocates. There are plenty of statistics proving how effective social media is. As powerful as social media can be, it is not the end-all, be-all solution for your […]