“The Difference Between a Blog and a Website in Your Marketing Strategy” was co-authored by Stephanie Schwab and Christina Strickland. A business with no blog or website is left open to the possibility of false representation. Of course, current or prospective clients can Google you, and chances are they will find something about you online. […]
Recently, I had the honor of giving a presentation to some of the smartest people in social media. Hosted by the Social Media Association of Michigan, sponsored by Tech Town Detroit, I was asked to “cram everything I know about blogging into a one-hour presentation.” Well, it’s pretty difficult to condense 12 years of experience […]
Hiring an intern can seem like a win-win situation. You get cheap labor for handling your social media, and the candidates for your internship are likely to be digital natives. On top of that, you get the warm, fuzzy feelings that come with helping another person learn and gain experience that may help him or […]
Can you use a part-time social media manager to achieve your online marketing goals? Will hiring a part-time social media manager be enough to acheive your goals? Isn’t social media marketing simply making announcements to a network of people who have signed on to receive your news and tidbits? Isn’t it simply sharing links, images, […]
“Keep it simple” is good advice when it comes to most things business related, and that includes social media. Why, you ask? Well, the fact of the matter is that some of the simplest things can influence your success with social media. However, it’s also the simple things that many business people overlook or forget […]
You try to create the most compelling marketing messages. You know how important it is to speak directly to your target audience and share ideas, features, and tips that will capture their attention. But try as you might, it seems like you’re pushing a bunch of boulders up a super-steep uphill. Your messages seem on-point […]
This post was co-authored by Christina Strickland, Cori Jacobs, and Lesley Lloyd. If you’ve attended any of our social media training sessions, you’ve heard us compare growing social media presences to building a house before. We’ve talked about how you need to build a solid foundation and then the right layers on top of that. Because construction […]
When you hear the phrase “content marketing,” chances are written text comes immediately to mind. However, blog posts and articles aren’t the only types of content you can use for content marketing. You can also create, publish and share your content in video format. YouTube provides a fairly easy-to-negotiate and definitely well-known platform for doing […]
It’s that time of year again. If you’re like many of us, you’re probably deciding that this year will be different. 2017 will bring a better you, and perhaps a better business too. That’s right. You can and should make resolutions for your business. But before you get off to the races, preparing your long […]
Often, business owners try Facebook out as their first venture into social media marketing. They know they need to have a Twitter presence too (because their audience is there), but they often drag their feet, finding Twitter intimidating or believing it’s complicated. The truth is Twitter is no harder to use than Facebook; it’s simply different. But no worries; we […]
