There are many reason why you should encourage customer reviews in your marketing strategy. If you’re a software company, you can often find helpful reviews on software review sites. Using reviews from actual customers provides potential customers with real use cases, which can better help them make a decision whether to use your product, as well as improve trust in your company. Consumers today highly value other consumers feedback and opinions, and often rely heavily on reviews for purchase decisions.
About Guest author Brittany Hall
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Entries by Guest author Brittany Hall
One of the most common answers I hear to the question of “how do I grow sales for my eCommerce business” is: social media. But what does that mean? Everyone’s “doing social media,” but are they doing it correctly, and more importantly, does it work for your business?
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