As if maintaining a company’s vision while creating viable marketing strategies weren’t enough, CMOs are also responsible for staying on top of the latest marketing news, trends, and changes.
With the demand to be an expert in both leadership and subject matter, CMOS and other marketing professionals require a balance of practical leadership guidance and strategic marketing advice.
There are billions of people using social platforms such as Facebook, Instagram, Twitter, and LinkedIn, and these people all represent current and prospective customers that you can reach with your brand. There are a number of ways brands can interact with each of these platforms; essentially it comes down to using either organic social media or social media advertising.
When it comes to marketing your brand or business through social media, you really can’t ignore the potential that a Facebook page has to offer. Chances are that if you have a business, you more than likely have a business page on Facebook, and most of your current or prospective customers are already using the platform as well. But are you using Facebook Featured Photos to your advantage – both for your business and personally?
The bottom line is, utilizing Facebook and all of it’s ever-changing features should be incorporated as an essential part of your marketing strategy.
