In previous posts I’ve covered blog editorial calendars and programming blog content. Let’s move on to Twitter for a bit and look at how to structure an editorial calendar for Twitter.
In reality, a Twitter editorial calendar is less “editorial” and more “planning.” Given that you’ve only got 140 characters to play with (only 120 if you want to leave room for ReTweets), it’s not like you’re going to create groundbreaking editorial content for your Twitter stream. Therefore, what I use Twitter for, and what many of the people I follow seem to do, is to curate links to content I feel that my Twitter audience will be interested in receiving. This can include my own content, of course, but will also include links to others’ content. I also make use of Twitter to get questions answered, take the pulse of my followers, and to do some (very limited) self-promotion.
Here are the steps for developing a consistent, easy-to-manage Twitter stream:
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