Your brand story is so much more than a collection of facts about your business. It’s even much more than how you feel about your company and what makes it tick. It’s a unique, complex combination of the facts about your brand blended with the emotions your brand stimulates in its customers. Essentially, it’s a human-to-human representation of your business. Fans are already posting to Instagram and Facebook, why not empower them and harness their user-generated content for brand marketing?
Content is at the core of what inbound marketing is – it’s what attracts people to your brand, product or service, versus you needing to go out and find them. Think of content as the honey which attracts the flies!
Because it’s easier to start something new when you have a process, I offer you this method of creating content.
Co-authored by Stephanie Schwab and Christina Strickland
Your brand blog should be the cornerstone of your content marketing efforts. Yes, Facebook, Twitter and the rest are essential too but they shouldn’t be your only home on the web. It’s what both practice and teach here at Crackerjack Marketing. (You can read more about why here.)
If you’ve been reading our blog for a while, hopefully you understand the benefits of blogging for your brand. Whether you are new to blogging or a long-time content creator, you may have some questions.
