Even if you’re a great writer, you may struggle now and then with how to structure a blog post that’s certain to get your key points across. In the nearly ten years blogging and helping clients with blogs, I’ve learned a few tricks on how to structure a blog post along the way which may help you.
Are your brand’s blog posts getting enough (or any) comments? Do you wonder if anyone is actually reading your posts? More than likely, your posts are getting read, but you might not be getting the amount of interaction you’d like. While Facebook likes and shares are great, blog comments are the highest expression of social media love. Of course, we’re not talking about the weird “Buy these awesome name-brand shoes!” comments, but even comments that may disagree with your point of view tell you that people are paying attention to your brand.
Blog comments also have a bit of a snowball effect. Once one or two people respond to your post, other people start to jump into the conversation too.
It’s likely you’ve read a lot of passionate blog posts about the importance of an effective Facebook page, active Twitter account, and optimized profile on LinkedIn as well as why it’s essential to have a corporate blog. I don’t disagree at all. Each of these is a critical component to your social media strategy, but one piece that’s often overlooked is commenting on other blogs.
Leaving comments on blogs is like the piece that belongs right in the middle of your puzzle; without it, you’ll have a hole in the middle of the bigger picture. If you’re wondering why your social efforts aren’t gaining enough momentum, consider some of the following reasons for incorporating commenting into your strategy.
