Tag Archive for: Agency Matters

Championing Representation and Equality: Why Diverse Buyer Personas Are Important

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Are you currently using buyer personas in your marketing and business strategies? If not, you should be! Creating buyer personas can be the difference between marketing that works and marketing that doesn’t.

Buyer personas help you understand who represents your target audience. They define certain characteristics that you can then use in your marketing efforts to generate lead generation. It’s more than just demographics. It’s about really understanding who your buyer is, how they think and what they feel. Buyer personas help you tailor messaging and creative elements across your marketing content and assets.

One question I would pose is, how diverse are your buyer personas? Are they “truly” reflecting an accurate representation of your target audience? By creating a diverse set of buyer personas, you open up opportunities to a wider audience and foster business growth.

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Boost productivity with these time management tips

8 Time Management Tips for Small Business Owners: Boost Your Productivity

Maximize your success as a small business owner with these 8 time management tips. Enhance your productivity, achieve work-life balance, and stay ahead of the competition with expert advice on Time Management, Small Business, Productivity, and Work-Life Balance.

Small business owners are often tasked with playing many roles within their company (if not all the roles). You’re the CEO, human resources manager, customer support professional, IT coordinator…the list never ends. That’s why time management is so important—not just to ensure the business keeps humming but also to allow room for small business growth.

How can you best manage all the duties and distractions that occur daily and still maintain a positive work-life balance? Here are some tips to consider.

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Why The Best Agency For You Might Not Be A Social Media Agency

Why The Best Agency For You Might Not Be A Social Media Agency

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Why The Best Agency For You Might Not Be A Social Media Agency

Do you know who Danny Kaye is?

Danny Kaye - Jack of All Trades

I think I can be appropriately curmudgeonly in saying that most kids today don’t know who Danny Kaye, the great 20th Century entertainer, is (was).

For those of you who are unaware, he was a huge star of his time, incredibly well-rounded, with a career that worked through stage, screen, television, records, and food. He died in 1987, after giving us the classic films such as “The Court Jester,” The Secret Life of Walter Mitty,” and “White Christmas,” as well as a variety show and a handful of special TV shows. Kaye was a classic comic, too, always pushing the envelope even in serious situations.

A huge part of Kaye’s appeal was his incredible well-roundedness. No matter the situation, he was able to bring something to it: a little soft-shoe, his lovely singing voice, his wide variety of foreign accents, or his in-depth knowledge of food (especially Asian cuisine).

Kaye was a real, old-fashioned entertainment jack of all trades.

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The One Social Media Resolution You Need to Make This Year

The One Social Media Resolution You Need to Make This Year

The One Social Media Resolution You Need to Make This Year

It’s that time of year again. If you’re like many of us, you’re probably deciding that this year will be different. 2017 will bring a better you, and perhaps a better business too. That’s right. You can and should make resolutions for your business. But before you get off to the races, preparing your long list of business resolutions, we want you to know that one resolution stands out in importance. It involves social media but doesn’t focus on crafting more posts or finding more followers.

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