Are dads the new moms? All signs in social media point to yes.
As I sat in the Dads and Social Media session at the Evo Conference last weekend I was struck by how unusual it was to be applauding four men on a panel (below, from left – Adam Cohen from DadaRocks.com, Greg from TellingDad.com, Drew Bennett from BenSpark.com and Troy Pattee from Dadventurous.com) – four of the hundreds of dad bloggers who have begun emerging as a new category in blog content. It wasn’t unusual to see men on a conference panel – we women have been struggling with equal representation in tech/social speaking roles forever – but it was unusual that they were talking about fitting in blogging alongside their full-time jobs, how their spouses feel alienated by their new blogging “hobby,” and how people berate about them blogging publicly about their kids. Funny, it all sounds familiar – if you’re a mom blogger. These are all recurring topics in the mom blogosphere and have been part of every women’s blogging conference since time immemorial (well, at least since the first BlogHer in 2005).
So what does it mean that these guys have not only infiltrated women’s blogging conferences, but that they’re seeing their blogs become highly successful, well-trafficked parenting destinations? It seems to me a testament to their great writing and perspectives on parenthood, but, given that most of them are starting to monetize their blogs, host giveaways, and create brand campaigns, it’s also indicative that brands are looking for the next new way to reach whomever is in charge of the household budget – increasingly no longer only the mom of the house.
Here are some interesting facts that help to bolster this idea:
- 17.3 percent of all children aged 0-4 with an employed mother have a stay-at-home dad (US Census data, via RebelDad)
- AlmightyDad has ranked 125+ dad blogs, all of which have significant traffic and web presence
- There is already an “At-Home Dads” convention, now in it’s 15th year, catering to this segment of the population; I’m sure that blogging is a topic of conversation at this event
- My husband, who happens to be a stay-at-home-dad and dad blogger, is a member of the NYC Dads Group, one of dozens of such groups that have formed around the country – according to Meetup.com, there are 157 groups in their network
I’m not the only person who believes that dad blogs and daddy bloggers will continue to emerge as an important category of blogs and consumers that marketers will increasingly want to target. Some brands are taking close note. Others will surely follow.
img credit: Gena Morris @themorrisbunch
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