Entries by Christina Strickland

Social Media Tools for Collaboration, Organization and Creation We Love (and Use!)

This post was co-authored by Christina Strickland, Cori Jacobs, and Lesley Lloyd. If you’ve attended any of our social media training sessions, you’ve heard us compare growing social media presences to building a house before. We’ve talked about how you need to build a solid foundation and then the right layers on top of that. Because construction analogies […]

How to Use YouTube for Content Marketing

When you hear the phrase “content marketing,” chances are written text comes immediately to mind. However, blog posts and articles aren’t the only types of content you can use for content marketing. You can also create, publish and share your content in video format. YouTube provides a fairly easy-to-negotiate and definitely well-known platform for doing […]

8 Twitter Hacks for Better Content Marketing

Often, business owners try Facebook out as their first venture into social media marketing. They know they need to have a Twitter presence too (because their audience is there), but they often drag their feet, finding Twitter intimidating or believing it’s complicated. The truth is Twitter is no harder to use than Facebook; it’s simply different. But no worries; we […]

21 Secrets to Getting More Blog Comments

Are your brand’s blog posts getting enough (or any) comments?  Do you wonder if anyone is actually reading your posts? More than likely, your posts are getting read, but you might not be getting the amount of interaction you’d like. While Facebook likes and shares are great, blog comments are the highest expression of social […]