Many people don’t trust advertising any more, especially millennials. That’s why you need content marketing. If you create content that speaks directly and personally to your target customers, they are more likely to trust you. And if their friends also recommend your content, you will win their trust and loyalty and they are more likely to buy into your offer.
Content marketing lets you reach your audience in lots of different ways and helps your search rankings and online authority. But to get the benefits, you have to see content marketing as an investment. Not everyone does, even if they should.
