Social Media Spring Cleaning

Social Media Spring Cleaning

Spring is fast approaching, and you may have plans for spring cleaning in mind. Don’t limit the spring cleanup, clear out, and reorganize to your home, however. A brand-new season is a good time to make a fresh start with your social media accounts as well. Get rid of all that old information and web clutter, add new contacts, and post some fresh content! Here are 5 social media spring cleaning ideas to help you get better organized, become more efficient, and engage with your audience:

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3 Great Examples of B2B Companies Using Instagram

3 Great Examples of B2B Companies Using Instagram

As far as image-driven social sites go, Instagram has proven its value for sharing fresh, creative content. Far from being merely pretty, Instagram provides brands with the chance to engage markets visually, establish an emotional connection, and increase their followers. However, B2B brands often overlook Instagram, believing it’s better for fashion, news and travel companies.

Some of the other reasons B2B marketers often don’t even consider Instagram is because they don’t feel they have enough visual content. Christopher Penn has a great visual marketing exercise to make even those of us who feel we can’t think visually feel more compentent, and we’ve rounded up some of our best visual content tips on our blog.

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How to Use Content Marketing for B2B Lead Generation

How to Use Content Marketing for B2B Lead Generation

Content marketing is a primary lead generation tool. In fact, close to 70 percent of marketers use content marketing for lead generation. Why? It’s been proven over the years that it’s effective and beats out many other efforts at attracting leads. For example, studies demonstrate that many consumers are unimpressed with the plethora of ads they see each day, say “no” to telemarketing calls, and trash carefully crafted marketing messages sent through the postal mail. If 86 percent of potential customers skip ads, you need another way to reach them, and compelling content consistently performs in this area.

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Does Facebook for B2B Really Work

Facebook for B2B Brands

If you read my recent post on Social Media Explorer, you know that I’m not really a fan of Facebook for B2B (business-to-business) businesses. That’s because Facebook is generally a personal domain. People may be willing to connect to brands which intersect with or enhance their personal lives, but I’ve seen resistance amongst Facebookers when faced with messaging from a B2B brand (clearly targeted at their business lives). Read more

Is Cold Calling Obsolete?

Is Cold Calling Obsolete?

With so much discussion of online sales tools and social media, it may seem that cold calling is a thing of the past. Many might say good riddance, as they dreaded making cold calls anyway. Before you strike it from memory completely, however, consider the point of a cold call, which is to make a personal contact with someone who needs your product or service. That point is far from obsolete.

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